Wednesday, September 9, 2015

App Store Optimization (ASO) trial

Since there has not been too many downloads for "Del Gibbon's Mad Maths" for Android, I started to investigate if there is something to improve app visibility at Play Store.

To begin with something, I decided to get familiar with App Store Optimization (ASO). That is a process to improve app visibility at app store in a similar way than SEO for webpages. This was just to see if that helps at all in this case. In reality it might be that no one wants to play this game, but at least I have to try. :)

After taking a short ASO training from Udemy course selection, I used a keyword tool (whose name I will not mention here) to find out primary keyword for my app. This keyword is now used as my app title at Google Play. Also, I tried to tune app description using the secondary keywords to maximize visibility. I am not too sure how I succeeded, but I guess the result can be seen during next weeks (or months). Who knows.

My plan is to report the result of this ASO trial in this blog after couple of weeks. So then we can see if there is any improvement in my app visibility.

Oh, I almost forgot that I have to do some updates for the game. At least graphics should be modified to correspond the current app name at Goole Play Store...

-Jussi

No comments:

Post a Comment