Fledgling Videogame Developer

To celebrate Christmas we decided to create a specific Android game with Santa, gift boxes, etc. Rocket Santa is a fun and entertaining horizontal scroller game where your task is to collect gift boxes and dodge chimneys and passing UFOs. Increasing game difficulty brings additional challenge to Rocket Santa. Also, humorous graphics and animations will bring extra fun factor to the game! This Christmas themed game requires fast reactions and good timing to achieve excellent results. Put your skills on test and see how far you can fly with Rocket Santa! Please see the demo video below: Merry Christmas and Happy New Year on behalf on  WestSloth Games ! -Jussi

I started App Store Optimization trial  in the beginning of September for an Android game called "Del Gibbon's Mad Maths". Based on Google Analytics data, it seems that this trial was not successful at all (what a surprise!). Target of this trial was to improve the game visibility at app store and get more installations. Both targets failed miserably: there were just handful of new installations during the last 3 months. This was the first time I was trying to do any sort of keyword research and optimization, so I guess the result was expected. But what were the reasons for the failure? I guess it was a combined effect of my inexperience in ASO plus usage of related key word research tools. Also, the quality and attractiveness of published game was not too high. If your app is crap, then it is pretty difficult to market it. At least your supporting material, including thumbnails, screenshots and videos should be high quality. What I can do better next time? Pro...