Fledgling Videogame Developer

  Today we published new hyper-casual game to Google Play Store (beta version, still).  Game is called "Rocket Orbit" and it is some kind of a facelift for "Rocket to Uranus" game that was published about two years ago.  Biggest modifications were done in visual outlook where original multi-colored UI with (almost) all possible colors is now replaced with restrained set of colors. Main theme consists of different shades of blue. We also added a UFO to bring some randomness to the game.  Playing Rocket Orbit game is simple: You are controlling small blue rocket that is jumping between the planets from one orbit to the second orbit. You need to schedule the tap accurately so your rocket can get to next planet orbit safely.  🚀 Rocket Orbit game features:  ✔️ Easy to play hyper-casual game mechanism ✔️ Yet challenging and hard to master ✔️ Annoying UFO disturbing your perfect game ✔️ Google Play Services Leaderboard ✔️ No levels, just endless space in front o...

I started App Store Optimization trial  in the beginning of September for an Android game called "Del Gibbon's Mad Maths". Based on Google Analytics data, it seems that this trial was not successful at all (what a surprise!). Target of this trial was to improve the game visibility at app store and get more installations. Both targets failed miserably: there were just handful of new installations during the last 3 months. This was the first time I was trying to do any sort of keyword research and optimization, so I guess the result was expected. But what were the reasons for the failure? I guess it was a combined effect of my inexperience in ASO plus usage of related key word research tools. Also, the quality and attractiveness of published game was not too high. If your app is crap, then it is pretty difficult to market it. At least your supporting material, including thumbnails, screenshots and videos should be high quality. What I can do better next time? Pro...

Now it is about 7 weeks since I started an ASO trial for one of my apps at Google Play. The target was to improve the visibility of " Del Gibbon's Mad Maths " Android game and get more downloads for it. I have no previous experience on ASO, so this really was the first try to do something for it. I did some keyword research, used a commercial tool for finding primary keyword(s), optimized app description with the findings, and so on. No idea if any of my methods were correct, but I was trying to follow the guidelines obtained from one ASO course from Udemy's collection. Unfortunately it seems that there were just few new downloads for the app for last 7 weeks, so I guess I was not able to do ASO properly at this time. Another option would be that my app is so bad (or looks so boring) that no-one wants to install it and give it a try. :) Anyways, I believe ASO alone is not enough to make your app successful. First of all your app should be interesting enough to ...

Since there has not been too many downloads for " Del Gibbon's Mad Maths " for Android, I started to investigate if there is something to improve app visibility at Play Store. To begin with something, I decided to get familiar with App Store Optimization (ASO). That is a process to improve app visibility at app store in a similar way than SEO for webpages. This was just to see if that helps at all in this case. In reality it might be that no one wants to play this game, but at least I have to try. :) After taking a short ASO training from Udemy course selection, I used a keyword tool (whose name I will not mention here) to find out primary keyword for my app. This keyword is now used as my app title at Google Play. Also, I tried to tune app description using the secondary keywords to maximize visibility. I am not too sure how I succeeded, but I guess the result can be seen during next weeks (or months). Who knows. My plan is to report the result of this ASO trial...

Perhaps no one has noticed, but I have had couple of months break in writing this blog. I've been extremely busy with my day job, so my leisure time projects have got less attention. Anyways, there has been some progress in my game development projects. Our second mobile game (SortOut!) was published at Google Play Store for some weeks ago. Game itself is very simple and easy to play: you just have to use your finger to swipe boxes to the corners with matching colors. Sounds easy, but I promise this no-brainer game is more challenging you first would imagine. :) We have been looking for game concepts that would suit well to the mobile devices. SortOut! is one of them, and we have couple of others under development. Let's see what comes out next... Please check video below to get an idea about the SortOut! gameplay and visual look. And of course we would appreciate if you spend couple of minutes your valuable time to install this application to your device. Just give it a ...